Unboxing is Porn

Ok. Am I the only one that thinks this whole unboxing phenomenon is a little strange? Think about it. People buy new stuff as soon as it hits the streets, then they meticulously document taking it out of it's packaging and using it for the first time. I remember when reviews were just about how the product worked and whether consumers should fork over money now or wait until something better and cheaper came along. Now, "reviewers" unbox items and talk about the form of the product, the weight, how it feels in their hands and the sexiness of the design. (Yes, I've heard people use the word sexy) Current trends, and cache have begun to precede function and practicality in these matters. I'm not saying that I don't enjoy a litttle 'Gadget Pron' as G4 calls it. I just wonder what this means about our relationship with technology. Are we using technology to get to know each other and ourselves or are we actually beginning to have feelings for objects?