Waldemeyer & Imogen Heap's Twitter dress do the Grammys

I have to say that this is not only a great new media for advertising and public service anouncements, it's looks pretty cool.

 

 

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Waldemeyer outfits Imogen Heap's Twitter dress at the Grammys

via MAKE Magazine by Phillip Torrone on 2/1/10

Waldemeyer writes...

Imogen Heap wears Twitter dress at the Grammys... Say hello to our new creation: after video dresses and laser dresses here is one that connects Imogen to her fans directly via Twitter. When Imogen walked the red carpet to collect her Grammy, fans could send messages and photographs directly to her dress. The messages scrolled across the collar while the images were displayed on her Fendi handbag. How does it work? The Fendi bag contains an iPod Touch that receives the messages (thanks to Memo Akten for programming this). It displays the pictures and passes the text on to a flexible LED display in the collar.

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