Fashion-able

I really like this new user interface that international retail giant H&M is using to present it's fall collection. Usually the photos in an online 'catalogue' are static and designed to move or transition from one photo to the next in fun little ways, but they have actually embedded little videos that allow each look to be gently blown by a breeze. Unique and actually useful in getting an idea of how the fabrics will behave in real life. Good job corporate giant, spend that money on artwork and programing!